Editorial policy

The guides on this blog are written to be practical and accurate for working professionals and founders in India.

How guides are written

• Each guide is written or reviewed by Bhargab Das, drawing on hands-on experience leading marketing, growth and teams.
• Frameworks and ideas are credited to the people or organisations that created them.
• Examples are illustrative. Numbers in examples are made up to show the method, unless a source is named.
• We don't invent statistics, reviews or testimonials.

Recommendations and our services

Some guides end with one of our paid services or free tools. We say so clearly, and the advice in the guide is useful whether or not you buy anything.

Updates and corrections

Guides show the date they were last updated. If you spot an error, tell us and we'll correct it.