Career guides that get you hired
Practical, India-focused advice on resumes, LinkedIn, interviews, salary and using AI at work. Written by Bhargab.
Startup marketing
Strategy frameworks for founders: SWOT, Porter's Five Forces, Ansoff, Jobs to Be Done and the flywheel
The strategy and marketing frameworks founders and business leaders use most, explained simply with examples: SWOT, Porter's Five Forces, the Ansoff matrix, STP, Jobs to Be Done, the 4Ps and the flywheel.
Read →How to build a marketing engine for your startup: a founder's checklist
A practical checklist for founders in India to build a marketing engine: positioning, brand story, website, content, performance marketing, e-commerce and measurement, in the right order.
Read →Experienced professionals
Resume tips for professionals over 40: how to age-proof your resume
Practical resume tips for experienced professionals over 35 and 40 in India: what quietly dates a resume, what to remove, and how to make 15 to 25 years of experience read as an advantage.
Read →Career change after 40 in India: a practical 90-day plan
How to change careers after 40 in India without starting from zero: map transferable skills, choose an adjacent move, close the top gaps and reposition your resume and LinkedIn in 90 days.
Read →Leadership
OKRs explained: how to write objectives and key results, with examples
What OKRs are, how to write good objectives and key results, examples for sales, marketing, operations and HR teams, and the common mistakes that make OKRs fail.
Read →Feedback and coaching frameworks for managers: SBI, GROW, Radical Candor and more
How to give feedback and coach your team using proven frameworks: SBI, GROW, Radical Candor, situational leadership and feedforward, with example scripts for difficult conversations.
Read →Decision-making frameworks for leaders: how to decide faster and better
Seven decision-making frameworks leaders use: one-way and two-way doors, RAPID, DACI, the OODA loop, Cynefin, pre-mortems and the 10/10/10 rule, with when to use each.
Read →12 leadership frameworks every manager should know, and when to use each
A practical guide to the leadership frameworks senior leaders actually use: OKRs, the Eisenhower matrix, RACI, situational leadership, GROW, SBI feedback, the 5 Whys, OODA, Cynefin, one-way and two-way doors, Tuckman's stages and the Golden Circle.
Read →Interviews
AI for careers
How to use Claude AI for your job search: 12 prompts that work
Twelve copy-paste prompts for using Claude, the AI assistant by Anthropic, to tailor your resume, write your LinkedIn profile, prepare for interviews and negotiate your offer, plus the rules for using AI honestly.
Read →Claude AI for beginners: a practical guide for working professionals
A plain-English guide to Claude, the AI assistant by Anthropic, for managers and professionals with no technical background: how to start, how to write good prompts, five uses at work and your first AI project in an hour.
Read →Resume
How to tailor your resume to a job description in 30 minutes
A step-by-step method to tailor your resume to any job description without lying: find the must-have requirements, rewrite your summary and bullets, and check keyword coverage.
Read →ATS-friendly resume format: a complete guide for job seekers in India (2026)
What an applicant tracking system (ATS) can and can't read, the exact resume format that works for Indian job portals and company career sites, and a checklist before you apply.
Read →Job search
How to negotiate salary in India: what to say, with scripts
A practical guide to negotiating your CTC in India: how to answer "what is your current CTC?", how to counter an offer, what to say on the call, a counter-offer email template and replies to common pushbacks.
Read →Do you need a cover letter in India? When it helps, and a template that works
When a cover letter matters for jobs in India, how long it should be, what to include, and a short template you can adapt for any application.
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